Creating a great user experience doesn't just happen...

Sure, any high school student with FrontPage can create a Web site, but wouldn't you rather have a team of experienced business professionals with years of online success on your side? At Designforce, we strive to be a strategic ally in all of your online endeavors.

We can assist you with:

• Graphical user interface design
  Who needs a Web site with a learning curve? Our motto is simplicity and our mission success. We'll help you define what success means for your site visitors then use visual cues, color and organization to achieve those goals.
• Programming for web-based applications
  Every project has different objectives and we can help you select the right technology for the job. We can also collaborate with your in-house IT department to be sure existing technical infrastructure standards and guidelines are followed.
• Prototyping and storyboarding
  It is easier and cheaper to fix a problem before you build a site than after. By creating working prototypes we can test your initial ideas and refine concepts into usable designs before we build - saving you time and money.
• Information architecture
  The foundation of good web design is in the information structure. Much like an architect's blueprints before building a house - a strong information design will encompass all of your design objectives and provide the road map the designers and programmers need to build from.
• Content development and management strategy
  Perhaps the most overlooked aspect of any Web project is content. Navigation must be intuitive and content must be easy to read, easy to scan, and invite exploration. Once you get your content online, how often should you change it? Designforce can help you write your Web copy, organize it, and set up a content management system for both large and small organizations.

• Online marketing
  No site is complete without a marketing plan to promote it to your target audiences. Whether you need to reach the masses or spread the word about a new internal program, we can help you craft your message, then create the media to carry it out. We deliver email marketing solutions, search engine placement and Web site optimization.
• Usability testing
  Understanding the user experience is key to a successful site. Did visitors to your site find what they were looking for? Did they understand the navigation and complete their transaction? We know that a little usability testing goes a long way.

• Site tracking
  What good is a Web presence if you don't know what people are actually looking at on your site, how they are finding you, and at what point they decide to leave? We'll get you set up with reporting tools that will allow you to monitor traffic to your site, anytime day or night.

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