Every business needs more business.

How many consumers have given you permission to talk to them? How far does that permission go? Does every marketing piece you create invite consumers to "raise their hands," to volunteer to hear more?

In this new economy, you don't care about cheap impressions. You care about deep relationships. In part, that means getting better at asking the customer about the types of information that she wants to receive.

The Web is the ultimate tool for permission marketing but the idea itself is more about mind-set than about medium.

You tell consumers a little something about your company and its products, they tell you a little something about themselves, you tell them a little more, they tell you a little more - and over time, you create a mutually beneficial relationship.

Email marketing costs pennies on the dollar in comparison to traditional direct mail. Plus, you get to see exactly who's clicking on what message. Then you can continually refine your message for an even narrower target.

The Web enables true peer-to-peer relationships between companies and customers, and allows you to create richer and deeper relationships than you've ever been able to create before.

We'll show you how.

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