A great brand is a story that's never completely told ...

Shorter product life cycles, a dynamic media landscape, and restless consumers mean that brands can become irrelevant within a few years. Companies have to keep revitalizing the messages behind their brands -- not killing them, but reincarnating them.

Plato believed that deep within everything concrete is the idea of that thing. That is the fundamental principle that lies at the heart of a great brand: the concept of essence.

Understanding a brand isn't about listing functional benefits. It's about asking, "How do I feel when I'm using this product?" It can best be seen as a cluster of perceptions - and the key challenge online and off is to extend those perceptions to every point of contact with customers. The brand should permeate the business strategy, product design, customer service -- even the office environment. That's what it means to live the brand. It becomes a thread -- a consistent set of traits -- running through the entire organization.

At Designforce, we can help you protect and evolve your brand.

Don't be fooled by branding and logo design companies that present low price packages only to provide pre-made designs created through software generation. At best you'll end up with a logo that's indistinguishable from your competitors, or worse, one that doesn't reinforce or integrate with your overall visual identity.

The creation of a visual identity and logo is much more than mere graphic execution. Rather, it requires insight into your company and corporate mission.

We will work with you and your marketing team to create a visual identity system that resonates with your clients and their customers. Then we will work with you to build a real corporate identity that can be integrated on your Web site, business cards, stationery, stickers, flyers, posters and all of your other communications needs.

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